Source: https://readyplayer.me/blog/metaverse-fitness-tools-podcast-dilan-shah-ceo-yur

At this current time, YUR is evolving to 2.

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Dilan provided extensive insights into how YUR is integrating with the burgeoning world of virtual communities and the intrinsic value of the platform. Here's a detailed elaboration:

  1. Making Fitness a Game: The central vision of YUR has always been to gamify fitness. By leveraging VR/MR/Wearables, YUR aims to answer the question of whether fitness can be genuinely enjoyable. Traditional fitness methods often require an adaptation phase, where individuals need to get used to strenuous exercises to find them enjoyable. In contrast, VR/MR/Wearables can offer immersive, fun experiences that naturally involve movement and activity, like sailing, golf, basketball, dancing, or even just socializing. The unique aspect of VR/MR/Wearables is that it can provide embodied fun games that offer genuine movement benefits. YUR's data has shown that people tend to remain in these VR/MR/Wearables spaces for extended periods, gaining fitness benefits even from ambient activities【20†source】.
  2. Beyond Traditional Fitness: YUR's perspective emphasizes that a VR/MR/Wearables experience doesn't necessarily need to have a heavy fitness focus to be beneficial. What stands out about VR/MR/Wearables for fitness is its ability to cater to individuals who might not be motivated to attend a traditional fitness class or follow conventional fitness methodologies. This inclusiveness and accessibility can cater to a broader demographic, making fitness more appealing and engaging【20†source】.
  3. Integration with the Growing Virtual Communities: Dilan mentioned the game 'Gorilla Tag', which has around 300,000 daily active users. This game and others like it exemplify how virtual communities are growing and how games can inadvertently promote fitness by merely getting users active. The revenue model for such games often revolves around in-world virtual goods, highlighting the economic potential of virtual communities and their integration with platforms like YUR【21†source】.
  4. Connection with Ready Player Me: YUR has integrated with Ready Player Me, which specializes in creating virtual avatars. These avatars are used in YUR's mobile companion app. YUR's focus remains on providing top-notch fitness experiences, but they acknowledge the importance of integrating fitness with virtual characters or avatars. With the increasing relevance of the metaverse, YUR acts as a connective layer, linking the vast virtual universe with a plethora of fitness devices. The collaboration with Ready Player Me ensures that many backend complexities are handled, enabling YUR to focus on its core mission. Future plans involve the possibility of "fitness-connected unlockables" for avatars, allowing users to access exclusive assets based on their fitness achievements【22†source】【23†source】.
  5. Intrinsic Value of YUR:

In essence, YUR is not just a fitness tool but a comprehensive platform that aligns with the rise of virtual communities. Its intrinsic value lies in its ability to make fitness enjoyable, accessible, and integrated with the broader virtual world. This unique positioning ensures its relevance in the ever-evolving landscape of VR/MR/Wearables and fitness.

What is YUR?

YUR is a comprehensive platform that bridges gaming and fitness through extended reality (XR) technology. The platform operates at the intersection of gaming tools, 5G/cloud infrastructure, and fitness apps & wearables, creating a unified ecosystem for gamers and fitness enthusiasts.

Who is it for?

YUR serves multiple audiences: