YUR — Vision, Mission, and Tactics.
$9M @ $45M POST
$5M allocation to institutional partners $3M allocation to Echo $1M allocation to HNF & Angels
Summary & Assumptions
- Seed Round Details:
- Amount: $9M
- Post-Money Valuation: $45M
- Pre-Money Valuation: $36M
- Equity Given Up: 20% of company
- Key Assumptions:
- User base growth (% month-over-month)
- Conversion to paid subscriptions (% of free users converting)
- ARPU (Average Revenue Per User)
- Churn rates (monthly and annual)
- Market size & growth rate for fitness & digital coaching market
- Cost structures and scalability
Use of Funds ($9M Raise)
Category % Allocation Allocation ($) Notes Product & Engineering (R&D) 40% $3.6M Development of AI/RAG platform, personalization engine, VR/AR integrations Marketing & User Acquisition 30% $2.7M Growth in Discord & Telegram communities, paid ads, partnerships, influencer outreach Operations & Admin 10% $0.9M G&A, legal, compliance, accounting Talent & Team Expansion 15% $1.35M Hiring AI/ML engineers, fitness experts, business developers Strategic Partnerships & BD 5% $0.45M Integrations (turnkey.io), wallet & transaction processing 3. Revenue Streams & Monetization
YUR Coach will primarily generate revenue through:
- Premium Subscriptions: Monthly/yearly access to personalized AI fitness coaching and analytics.
- In-app Purchases: Custom workouts, virtual training environments, cosmetic digital goods, personalized analytics.
- Transaction Fees via Wallet Integration: Processing microtransactions within app (partner ecosystem revenue sharing).
- Corporate Partnerships: Co-branded fitness challenges, data-sharing agreements with wearable and fitness device manufacturers.
Revenue Stream Est. % Revenue Mix Year 1 Revenue Year 2 Revenue Year 3 Revenue Premium Subscriptions 60% $1.8M $5.5M $12M In-app Purchases 20% $0.6M $1.8M $4M Transaction Fees (Wallet) 10% $0.3M $0.9M $2M Corporate Partnerships 10% $0.3M $0.8M $2M 4. Expense Projections
Expense Category Year 1 Year 2 Year 3 R&D / Product Development $1.2M $1.5M $2M Sales & Marketing $0.8M $1.3M $1.8M Salaries & Staffing $1.2M $2M $2.8M Operations & G&A $0.3M $0.5M $0.8M Partnerships & Integrations $0.15M $0.2M $0.3M Infrastructure (Cloud/AI) $0.3M $0.5M $0.7M Miscellaneous $0.1M $0.2M $0.2M Total Expenses $4.05M $6.2M $8.6M 5. Headcount & Staffing Plan
Role Year 1 (#FTE) Year 2 (#FTE) Year 3 (#FTE) Product/Engineering 6 10 15 Marketing/Sales 3 6 9 AI/ML Engineers 2 4 6 Operations/Admin 2 3 4 Fitness Experts 2 4 6 Business Development 1 2 3 Total Employees 16 29 43
‣
Tokenized Fitness Projects: Success Factors and Lessons
YUR Network is focused on expanding its strategic partnerships and launching its mainnet in the coming months. This rollout will include:
Integration with major fitness wearables and IoT devices
Partnerships with consumer brands for real-world rewards
Collaboration with sports teams for exclusive challenges and NFTs
"This phased approach will allow early adopters and fitness enthusiasts to experience the full potential of the YUR ecosystem, refining the user experience and token utility before a wide-scale public launch," stated the CEO of YUR